Author: Ciara
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“When someone hires you to do a $50 million project, they kinda have to trust ya…”
“When someone hires you to do a $50 million project, they kinda have to trust ya…” an architect friend once told me. So, how do you build trust? Foster trust by demonstrating your expertise and by anticipating and addressing your clients’ needs. Address their questions or concerns and empathize with their mindset. You know your…
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The CHEATSHEET on Positioning Your Business for Growth
The first question is, what does growth mean to you and your firm? Is there a particular service that you want to sell the most of in your firm? Bread-and-butter services that you can always count on to bring in steady revenue, that you want to sell more of? Do you have a new service…
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Can SEM Work in Real Estate? Of Course!
What began as a series of explainer screenshots and text message drafts, I’ve crafted into this handy blog post to address the question we get asked from time to time of how search engine marketing (SEM) works for the real estate industry. Is it feasible to even take on SEM, as a realtor? Is it…
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Positioning Your Architecture Firm for Growth
Perhaps the first question is, what does growth mean to you and your firm? Is there a particular service that you want to sell the most of in your firm? Bread-and-butter services that you can always count on to bring in steady revenue, that you want to sell more of? Do you have a new…