Tips and topics on winning formulas we use for ourselves and our clients. For the DIY type.

A gift of being an artist is the ability to express yourself in whatever ways are authentic to you. A gift of being in business is to be able to pivot as the needs/desires of your market and business change. A gift of being a marketer is to be able to make those pivots and…

What began as a series of explainer screenshots and text message drafts, I’ve crafted into this handy blog post to address the question we get asked from time to time of how search engine marketing (SEM) works for the real estate industry. Is it feasible to even take on SEM, as a real estate agent?…

“When someone hires you to do a $50 million project, they kinda have to trust ya…” an architect friend once told me. So, how do you build trust? Foster trust by demonstrating your expertise and by anticipating and addressing your clients’ needs. Address their questions or concerns and empathize with their mindset. You know your…

The first question is, what does growth mean to you and your firm? Is there a particular service that you want to sell the most of in your firm? Bread-and-butter services that you can always count on to bring in steady  revenue, that you want to sell more of? Do you have a new service…

What began as a series of explainer screenshots and text message drafts, I’ve crafted into this handy blog post to address the question we get asked from time to time of how search engine marketing (SEM) works for the real estate industry. Is it feasible to even take on SEM, as a realtor? Is it…

Perhaps the first question is, what does growth mean to you and your firm? Is there a particular service that you want to sell the most of in your firm? Bread-and-butter services that you can always count on to bring in steady  revenue, that you want to sell more of? Do you have a new…

One of the most mishaps people do daily with today’s campaign is they set it and forget it. Most people get caught to thinking that the lack of daily monitoring of a campaign has little to any effect on a campaign. Oh contrair montair, the opposite is true. Due to the fact that today’s market…

We like progressive brands. Brands that find their way in the market of greatness. Architech and Founder of Smoking Colors sat down with us and had a few candid conversations about how and social media marketing is being pushed the way it is and ways people have as real options for turning around their product.…

There are a lot of people on the web who you can be spending your time trying to make sales too. Or you can be spending time making sales to the people who are the only people who would buy your product. That’s your niche market and yes you may share this market with your…

We are working a series of post that will explain the difference between SEM and SEO and when and where each are used. The importance of these terms to todays marketing can either have a get on or get off board approach. We will be giving our best simple and clear explanation